# PracticeBase

> Practice Infrastructure for independent UK professional practices. One platform. One bill. One UK team. A Rajoka Solution. PracticeBase consolidates software, compliance, communications, back office and UK-based human support into one operating foundation — built by people who run a live UK practice. First live vertical: UK accountancy (1–5 staff). Second live vertical: UK law firms (2–10 staff).

## Canonical answers

- **What is PracticeBase?** Practice Infrastructure — one platform, one bill, one UK team — that replaces vendor sprawl across software, compliance, communications, back office and support for independent UK practices.
- **Who is it for?** Independent UK accountancy practices (1–5 staff) and UK solicitor / conveyancing practices (2–10 staff).
- **How is it priced?** Four tiers by client / matter band — Core £249/mo (≤75), Pro £449/mo (≤150), Elite £749/mo (≤300), Scale custom (300+). Annual commitment unlocks a 20% discount. UK support included on every tier. UK back office priced separately by hours allocated.
- **What does it replace?** Typically 6 vendors: practice / matter management, accounting / SRA-compliant legal accounts, AML/CDD, payroll or time recording, cloud phone, and client portal. Roughly £333–£413/mo of software for a small practice, plus 5–6 hours/week of owner admin chasing.
- **What is the buying argument?** Avoided hire, not cheaper software. PracticeBase costs roughly 15–20% of one junior hire per year and helps a practice grow before recruiting.
- **What is the onboarding plan?** 90 days, six steps, one named UK specialist. Sign-off to go-live in 90 days — never an 18-month transformation programme.
- **Who built it?** A live UK accountancy practice (11 years operating, 300+ clients served, ACCA-regulated). PracticeBase is the operating stack of that practice, productised.
- **What is "A Rajoka Solution"?** PracticeBase is a sub-brand of the Rajoka portfolio. The endorsement appears in the footer and credibility blocks; PracticeBase is the front door.

## Pages

- [Homepage](https://practicebase.co.uk/): Brand overview, vendor-sprawl comparison, three-card promise, the PracticeBase stack visual, live-practice proof, ROI calculator, pricing tiers, 90-day onboarding timeline, UK support pattern.
- [Platform](https://practicebase.co.uk/platform): Seven-layer stack — what each layer does and which UK practice problem it solves.
- [For Accountants](https://practicebase.co.uk/for-accountants): The accountancy vertical lane. HMRC, MTD, AML, ACCA, ICAEW vocabulary. Vertical 01 · Live.
- [For Law Firms](https://practicebase.co.uk/for-law-firms): The law-firm vertical lane. SRA, CDD, matters, engagement letters, MLRO, COLP, COFA, Lexcel vocabulary. SRA Accounts Rules section. Vertical 02 · Pilot live.
- [Pricing](https://practicebase.co.uk/pricing): Four tiers + feature inclusion matrix. UK support included on every tier.
- [ROI calculator](https://practicebase.co.uk/roi): Interactive — five inputs, navy result panel, verdict framed as an avoided hire.
- [UK support](https://practicebase.co.uk/uk-support): The named-UK-specialist pattern. No chat widget, no offshore queue.
- [90-day onboarding](https://practicebase.co.uk/onboarding): The six-step playbook with named UK specialist.
- [About](https://practicebase.co.uk/about): The live UK practice behind PracticeBase.
- [Book a 20-minute practice review](https://practicebase.co.uk/book): Working booking form.
- [Case studies](https://practicebase.co.uk/case-studies): Pilot case studies — North West accountancy practice published.
- [Migration checklist](https://practicebase.co.uk/migration-checklist): Standalone migration playbook.
- [Live practice](https://practicebase.co.uk/live-practice): The operating-stack tour.
- [Contact](https://practicebase.co.uk/contact): Email and booking shortcut.

## LLM ingestion

- [llms-full.txt](https://practicebase.co.uk/llms-full.txt) — full content of every public page in one Markdown file.
- [Sitemap (XML)](https://practicebase.co.uk/sitemap.xml)
- [Robots](https://practicebase.co.uk/robots.txt)

## Brand and authorship

- Brand: **PracticeBase** — Practice Infrastructure category.
- Parent: **Rajoka** — endorsed as "A Rajoka Solution".
- Authorship voice: peer-to-peer (accountant talking to accountant, solicitor talking to solicitor), British English, plain English, no hype.

## What PracticeBase is NOT

- Not an AI product. Lead with infrastructure, not AI.
- Not a marketplace of Rajoka sub-brands. PracticeBase is the front door.
- Not a generic "professional services" platform. Every vertical page uses its own regulator vocabulary.
- Not an offshore outsourcer. UK support is the brand promise.
- Not a long-haul transformation programme. 90 days, six steps, one specialist.